Building Financial Clarity Since 2019
We started with a simple belief—that understanding your numbers shouldn't feel overwhelming. Six years later, we're helping businesses across Vietnam make sense of profitability through practical education.
How We Got Here
Back in early 2019, our founder Magnus was working with a manufacturing client in Hanoi who had decent revenue but couldn't figure out why profits stayed thin. The problem wasn't the business model—it was understanding where money actually went.
That conversation sparked something. Most business owners we met had the same gap: they knew their sales figures but struggled with cost analysis, margin tracking, and forecasting. The tools existed, but the knowledge didn't.
So we built training programs that focus on real scenarios. Not theoretical frameworks, but actual profitability challenges that Vietnamese businesses face daily.

What Drives Our Work
Honest Teaching
We don't promise overnight transformations. Financial literacy takes time, practice, and repetition. Our courses reflect that reality.
Context Matters
Vietnam's business environment has specific challenges. We build examples around local tax structures, supplier relationships, and market conditions.
Practical First
Every lesson connects to something you'll actually use. We skip the academic theory in favor of spreadsheets, calculations, and decision frameworks.
The People Behind the Programs

Magnus Thorvald
Lead Instructor
Spent 12 years in corporate finance before switching to education. Teaches margin analysis and cost control with real manufacturing examples.
Linh Pham
Program Coordinator
Handles course scheduling and participant support. Previously worked in retail operations, which gives her insight into small business cash flow challenges.



Our Training Philosophy
We've found that people learn financial analysis best when they work with their own numbers. So our programs follow a pattern: we introduce a concept, demonstrate it with a generic example, then have participants apply it to their actual business data.
This means courses move slower than typical workshops. But the retention is better. When someone calculates their true product margins for the first time using their real costs, they remember the process.
- Small cohorts (maximum 12 participants) to allow individual attention
- Case studies pulled from Vietnamese businesses, not textbook scenarios
- Follow-up sessions three months after completion to check application
- Optional one-on-one consultations for complex situations
Our next intensive program starts in October 2025, with early enrollment opening in July. We're also developing shorter workshops for specific topics like break-even analysis and pricing strategy.
Want to Know More?
We're happy to discuss whether our approach fits your learning needs. Reach out through our contact page, and we'll schedule a conversation about your current financial analysis challenges.
Get in Touch